back to references
Vaillant Group
Transforming global marketing
How does an organization that has grown over time become faster, more customer-focused and more agile? We helped Vaillant Group’s global marketing department with a clear vision, well-designed structures, and real transformation.
The goal
To transform the global marketing department into a strategic, flexible and effective team.
The approach
- We worked with the management team to develop the vision
- We analyzed the existing activities and aligned them with the mission as an “innovative pacesetter”
- Together, we created an agile organizational structure with clear processes and procedures
- Teams and people were realigned and developed based on their strengths
- The introduction of OKRs created a new, dynamic way of working together and empowered teams to manage themselves
The outcome
Together we laid the foundation for a modern, forward-looking organization with 12 managers and 70 employees. The organization is not only more efficient, but also more motivated.
What Stefan Huettemeister says
(Group Director Marketing)
“With spod.on, we had a professional partner at our side who quickly recognizes challenges, develops pragmatic solutions and successfully drives efficient implementation.”
